Experience in exporting handicrafts to EU market

Sharing experiences of nearly 10 years of manufacturing and exporting handicrafts to the EU market with an average value of 2 million USD / year, Mr. Thai Dai Phong, Director of Duc Phong Co., Ltd said: Thi EU market requires very strict quality, factors related to the environment, consumer health, especially design and design play a very big role, accounting for 30-50% of the success of the application. when entering this market. Therefore, we always research and come up with new collections every year, unique designs, coordinate many types of raw materials and materials on the same product and, importantly, design products according to the needs of consumers. use…

Mr. Phong also said: The development of new product design of Duc Phong is approached from many channels, such as: Participating in international fairs, seeking support from the professional design team of the Export Association. Vietnamese handicrafts and gifts … to find designs that match the product characteristics of the business and the consumer trends of the market.

Also considering product design is the leading factor when conquering the EU market, Ms. Duong Thi Thanh Thuy, Director of Lacquer World Company, notes: It is necessary to combine the unique ideas of the designer with desired color and price of the consumer. Design need to follow the product collection will be more replicated. Products should not only invest in color and quality, but also create environmentally friendly products. More importantly, businesses need to locate the value of the product in which segment to have a corresponding price …

It can be seen that product design is the key to help handicraft enterprises to penetrate deeper into the EU market. The EU itself is also the traditional and important market of the Vietnamese handicraft industry when the industry’s export turnover to this market always maintains a steady growth. For example, in the first month of 2014, the export value of Vietnamese handicrafts to some markets in the bloc increased sharply over the same period such as: Germany reached 3.19 million USD, up 26.43 %; The Netherlands reached 868 thousand USD, up 23.1%; Spain reached 572 thousand USD, up 24%; Sweden 449 thousand USD, up 30% …

According to Mr. Ta Hoang Linh, Deputy Director of the Department of Trade Promotion, Ministry of Industry and Trade: Design is a very important issue for the export promotion of Vietnam’s handicraft industry, but in general design capacity of the industry. There are still limitations, so the creativity in products is not clear and has not created strong export growth.

In order to support businesses, the Trade Promotion Agency has recently organized consulting programs to help businesses grasp the basic contents of trends and how to develop products and build brands. In particular, the Department is cooperating with the British Council in Vietnam to organize a program of Creative Design and access to the European handicraft and interior decoration market. This will be a good opportunity for businesses in the industry to learn about market trends and suitable export strategies to the EU market in 2014.

Mr. Adam Thow, Director of Purchasing and Retail, South Bank Center of the UK also recommended: To export handicraft products to the UK market, Vietnamese businesses should build their own product lines, unique, there is information conveyed to the product. Product design and color also need to pay attention to change according to the season and the consumer holidays in the year …