1. Introduction to Mè Xửng
Table of Contents
Mè Xửng is the most famous traditional confection of Hue, the ancient imperial capital of Vietnam. The name “Mè Xửng” comes from its two main components: “Mè” (sesame) and “Xửng” (the traditional steaming/cooking process). This candy is a delicate combination of toasted sesame seeds, crunchy peanuts, and a soft, chewy malt base.
At Vinahugo, we offer authentic Hue Sesame Candy that captures the essence of royal hospitality. It is not just a sweet treat; it is a cultural symbol often enjoyed with a cup of hot lotus tea, creating a lingering, sophisticated flavor profile.
2. Product Variations
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Mè Xửng Dẻo (Chewy Sesame Candy): The classic version, known for its extreme flexibility and softness. It stretches easily and has a rich, sweet aroma.
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Mè Xửng Giòn (Crispy Sesame Candy): Features a thin, crispy rice paper base, providing a delightful crunch while maintaining the nutty sesame flavor.
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Mè Xửng Gương (Mirror Sesame Candy): A beautiful, translucent variety that is thin and brittle, sparkling like a mirror under the light.
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Reduced Sugar Mè Xửng: A modern version crafted for health-conscious consumers, focusing on the natural nuttiness of the seeds.
3. Technical Specifications
4. Key Features & Health Benefits (SEO Optimized)
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High Nutritious Seed Content: Loaded with sesame and peanuts, which are excellent sources of healthy fats, protein, and minerals like calcium and magnesium.
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100% Natural Ingredients: No artificial colors or harmful preservatives. The golden color is achieved purely through the caramelization of malt and sugar.
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Traditional Hand-Stirring: Our candy is cooked in small batches and stirred constantly to ensure the perfect elastic consistency.
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Vegan-Friendly: A delicious plant-based snack suitable for vegan and vegetarian diets worldwide.
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Antioxidant Rich: Sesame seeds are known for their lignans and Vitamin E, supporting heart health and skin vitality.
5. Versatile Applications
5.1 Tea Culture Pairing
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Imperial Tea Experience: Best enjoyed with hot Green Tea, Artichoke Tea, or Royal Lotus Tea. The bitterness of the tea perfectly cuts through the sweetness of the candy.
5.2 Gifting & Tourism
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Cultural Ambassador: An indispensable souvenir for anyone visiting Vietnam and a meaningful gift during festive seasons like Tet (Lunar New Year).
5.3 Daily Energy Snack
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Healthy Treat: A great source of quick energy for hikers, office workers, or students looking for a nutty, satisfying bite.
6. Packaging & Export Solutions
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Standard Retail: 150g, 250g, or 500g bags with individual wrappers for each piece to prevent sticking.
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Gift Boxes: Premium packaging featuring Hue’s imperial motifs (Thanh Toan Bridge, Citadel), ideal for luxury retail.
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Bulk Export: Packaged in master cartons with moisture-absorbent technology to ensure the candy stays fresh in various climates.
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OEM/Private Label: Customized packaging design and multilingual labeling for international supermarket chains.
7. Export Policy & Logistics
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MOQ: 200kg (Combined orders with other Vietnamese specialties available).
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Lead Time: 5 – 10 business days depending on order volume.
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Shipping: Global delivery via Sea Freight (Dry Container) or Air Freight.
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Documentation: Full export set: Bill of Lading, Invoice, Packing List, C/O, and Food Safety Certificate.
8. Why Choose Vinahugo?
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Direct from Hue: We source directly from the most prestigious traditional family workshops in Hue to guarantee the authentic “Imperial” taste.
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Modern Quality Control: While preserving traditional recipes, our production facilities meet international food hygiene standards.
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Long Shelf Life: Our specialized packaging ensures the candy remains soft and fragrant for months, making it ideal for the global supply chain.
9. Contact Information
VINAHUGO CO., LTD
📞 Phone: +84 909 735 434 (WeChat – WhatsApp)
📧 Email: info@vinahugo.com
📧 Email: vinahugo.info@gmail.com
🌐 Website: vinahugo.com
💬 WhatsApp: Click to chat directly












