1. Introduction to Mận Hậu
Table of Contents
Mận Hậu (Sơn La Plum) is the most iconic fruit of the Northwestern highlands, particularly the Mộc Châu and Yên Châu plateaus in Sơn La province. Unlike the smaller, sour “Mận Cơm,” Mận Hậu is celebrated for its large size, deep purple-red skin when ripe, and a perfect balance of crunch, acidity, and honey-like sweetness.
At Vinahugo, we treat Mận Hậu not just as a fruit, but as a high-value export specialty. In recent years, premium selections like Mận Ruby have reached global markets, competing with imported plums due to their superior flavor and strict GlobalGAP cultivation standards.
2. Technical Specifications (2026 Season)
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Product Name: Mận Hậu / Sơn La Plum / Ruby Plum
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Scientific Name: Prunus salicina
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Origin: Mộc Châu, Yên Châu (Sơn La), North Vietnam.
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Harvest Season: * Early Season: Late March – April.
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Peak Season: May – June.
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Weight: 18 – 25 pieces/kg (Premium); 25 – 35 pieces/kg (Standard).
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Appearance: Firm, heart-shaped or round; dark red skin covered in a natural white waxy bloom (lớp phấn trắng).
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Brix (Sugar Level): 10% – 14% (depending on ripeness).
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Shelf Life: 7–10 days (Chilled at 2°C – 5°C).
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Certification: GlobalGAP, VietGAP, Traceability QR Codes.
3. Market Status & Pricing (April 2026)
As of late April 2026, the early-season harvest is ending and moving toward peak production.
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Domestic Retail: Ranges from 50,000đ – 70,000đ/kg for standard grades.
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Premium/Ruby Grade: Can reach 120,000đ – 150,000đ/kg due to strict selection and limited supply.
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Export Performance: Sơn La plums are now exported to high-standard markets like France, Singapore, and Malaysia, with prices in international boutiques reaching over 250,000đ/kg ($10+ USD).
4. Key Features & Quality Standards
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Natural Wax Coating: A thick white bloom on the skin indicates freshness and minimal handling.
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“Mận Ruby” Selection: This is the “gold standard” of Mận Hậu—only fruits from old trees (over 15 years) in specific microclimates are selected, ensuring maximum sweetness and no bitterness.
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Nutritional Value: High in Fiber, Vitamin A, Vitamin C, and Potassium. It is particularly known for its high antioxidant content (Anthocyanins) which gives the fruit its deep red color.
5. Versatile Applications
4.1 Fresh Consumption
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Direct Snack: Best enjoyed fresh with Chẩm Chéo (a signature Northwest spice blend) or chili salt to enhance the flavor.
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Premium Gifting: Boxed “Ruby” plums are a popular high-end gift in Vietnam’s major cities.
4.2 Processed Products
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Soft-Dried Plum (Mận Sấy Dẻo): Dehydrated slices that retain a chewy texture and intense sweet-sour flavor.
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Plum Wine/Syrup: Fermented with rock sugar to create a refreshing summer beverage or a smooth, aromatic fruit wine.
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Jams & Sauces: Used as a base for gourmet sauces in fusion cuisine.
6. Packaging & Logistics
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Export Grade: * Individual foam sleeves or paper wrapping.
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5kg, 10kg, or 15kg telescopic corrugated cartons with ventilation.
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Storage: Best maintained at 2°C – 5°C. Lower temperatures help preserve the “crunch” and prevent the fruit from turning soft.
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Shipping Methods: * Air Freight: Required for premium “Ruby” grades to maintain peak quality in Singapore, Japan, or the EU.
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Sea Freight: Not recommended for fresh plums due to their sensitive shelf life; used primarily for processed or frozen pulp.
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7. Why Choose Vinahugo?
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Origin Integrity: We work directly with cooperatives in the Nà Ka and Mường Sang valleys, the heart of the Mận Hậu region.
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Strict Grading: We utilize a “3-step sorting” process (size, skin clarity, and firmness) to ensure only the highest quality fruits enter the export line.
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Cold Chain Mastery: Our integrated cold chain ensures the plums stay at the correct temperature from the moment they are picked until they reach the customer.
8. Contact Information
VINAHUGO CO., LTD
📞 Phone: +84 909 735 434 (WeChat – WhatsApp)
📧 Email: info@vinahugo.com | vinahugo.info@gmail.com
🌐 Website: vinahugo.com
💬 WhatsApp: Click to chat directly
