COFFEE NEWS, VIETNAM PRODUCTS NEWS

63 Coffee Statistics in the Philippines and Beyond

Posted on by content.vinahugo
02
Oct

Coffee statistics in the Philippines have revolutionized the beverage industry much like how financial technology has transformed finance, turning it into a multi-billion peso stronghold with astonishing year-on-year growth.

Forecasts suggest that the coffee industry—including farming, production, and café businesses—could exceed PHP 200 billion by the end of this decade.

From starting the day with a cup of home-brewed coffee, stopping by a local café for an afternoon cup, to savoring specialty coffee drinks at premium coffee shops, Filipinos of all ages have integrated coffee into their daily routines.

If you are involved in the coffee business, understanding these evolving trends and statistics will help you adjust your strategy, define your target audience, and differentiate your brand in this competitive coffee market.

The following exploration delves into the monetary value of the coffee industry, café business and consumer data, the impact of COVID-19 on coffee trends, and much more. Enjoy this immersive journey into the rich and dynamic world of coffee statistics in the Philippines.

Coffee Industry Statistics in the Philippines

  • The Philippines is the 14th largest coffee producer in the world, contributing significantly to the global coffee industry. (Source: Philippine Coffee Industry Roadmap 2021–2025)

  • The Philippine coffee industry is projected to grow at a CAGR of 3.5% from 2021 to 2025. (Source: Philippine Coffee Industry Roadmap 2021–2025)

  • The industry is dominated by four major types: Arabica, Robusta, Excelsa, and Liberica. (Source: Philippine Coffee Industry Roadmap 2017–2022)

  • Robusta accounts for 69% of the country’s total coffee production. (Source: Philippine Coffee Industry Roadmap 2021–2025)

  • The sector is mainly composed of smallholder farmers, with 95% of farms under 5 hectares. (Source: Philippine Coffee Industry Roadmap 2017–2022)

  • The industry faces a significant gap between production and consumption, with a deficit of 37,000 tons in 2017. (Source: Philippine Coffee Industry Roadmap 2017–2022)

  • The Philippine government created the Coffee Industry Roadmap 2017–2022 to stimulate growth. (Source: Philippine Coffee Industry Roadmap 2017–2022)

  • The industry is highly competitive. (Source: Industry Characteristics and Performance of Philippine Coffee Manufacturing Firms: An MSME Perspective)

  • The threat of new entrants is very high, indicating that new companies can enter the market quickly. (Source: Industry Characteristics and Performance of Philippine Coffee Manufacturing Firms: An MSME Perspective)

  • In Q1 2023, coffee production (green beans) in the Philippines was estimated at 9.42 thousand tons, up 1.3% YoY. (Source: Philippine Statistics Authority)

  • Robusta remained the most produced coffee, accounting for 73.5% of total output in Q1 2023. (Source: Philippine Statistics Authority)

  • SOCCSKSARGEN was the largest producing region, contributing 33.4% of total production in Q1 2023. (Source: Philippine Statistics Authority)

  • Revenue in the Philippine coffee market reached USD 2.33 billion in 2023. (Source: Statista Market Forecast)

  • The market is projected to grow at an annual CAGR of 8.22% (2023–2028). (Source: Statista Market Forecast)

  • Coffee market volume is projected to reach 183.10 million kg by 2028. (Source: Statista Market Forecast)

  • Average per capita market volume is expected at 1.25 kg in 2023. (Source: Statista Market Forecast)

  • Revenue in the coffee segment is projected to reach USD 4.439 billion in 2023. (Source: Statista)

  • The market is expected to grow at 12.1% CAGR (2023–2025). (Source: Statista)

  • Average revenue per capita: USD 40.63 in 2023. (Source: Statista)

  • Per capita consumption: 2.4 kg in 2023. (Source: Statista)

  • Arabica accounts for 24.2% of total output, up 2.0%. (Source: Philippine Statistics Authority)

  • Excelsa accounts for 5.8% of output, up 1.1%. (Source: Philippine Statistics Authority)

  • Liberica accounts for 0.3% of output, down 1.6%. (Source: Philippine Statistics Authority)

  • The instant coffee market in the Philippines is projected to grow at a CAGR of 12.29%, reaching USD 4.422 billion by 2028, up from USD 1.964 billion in 2021. (Source: Knowledge Sourcing)

  • Growth is driven by rising consumption trends and government initiatives in production. (Source: Knowledge Sourcing)

  • The offline retail segment dominates the instant coffee market due to larger storage and more product variety. (Source: Knowledge Sourcing)

Coffee Consumption Statistics in the Philippines

  • Filipinos consume an average of 2.4 cups of coffee daily. (Source: Philippine Coffee Roadmap 2017–2022)

  • Annual per capita consumption is about 2.4 kg. (Source: Philippine Coffee Roadmap 2017–2022)

  • Total coffee consumption was projected at 166,000 tons in 2022. (Source: Philippine Coffee Roadmap 2017–2022)

  • Instant coffee consumption is expected to grow at a CAGR of 5.5% (2021–2025). (Source: Philippine Coffee Roadmap 2021–2025)

  • Green coffee consumption projected growth: CAGR 2.7% (2021–2025). (Source: Philippine Coffee Roadmap 2021–2025)

  • Instant coffee market forecast: CAGR 12.29% to USD 4.422 billion by 2028. (Source: Philippine Instant Coffee Market Report 2023–2028)

  • Average spending: USD 44 per person on instant coffee in 2022. (Source: Coffee Affection)

  • Projected consumption: 3.78 kg per person by 2025. (Source: Coffee Affection)

  • Pre-COVID: 3.4 kg per person per year. (Source: Coffee Affection)

  • The Philippines is the second-largest coffee consumer in Asia. (Source: Coffee Affection)

  • 90% of households have coffee in their pantry. (Source: Coffee Affection)

  • 93% of households purchase coffee weekly. (Source: Coffee Affection)

  • Filipinos are now considered heavy coffee drinkers. (Source: Coffee Affection)

Coffee Shop Statistics in the Philippines

  • The number of coffee shops has steadily increased, with a 3% growth in outlets in 2017. (Source: Philippine Coffee Industry Roadmap 2017–2022)

  • The café industry is dominated by international chains, though local chains and independents also contribute significantly. (Source: Philippine Coffee Industry Roadmap 2017–2022)

  • The café sector is expected to grow at a CAGR of 7.1% (2021–2025). (Source: Philippine Coffee Industry Roadmap 2021–2025)

  • Average spending per café visit: PHP 300. (Source: Philippine Coffee Roadmap 2017–2022)

  • The café sector is characterized by high competition between domestic and international players. (Source: MSME Perspective Report)

  • Significant growth in local cafés has been observed. (Source: Philippine Café Statistics)

  • Retail brands like UCC, Starbucks, Coffee Bean & Tea Leaf have strong nationwide presence. (Source: Instant Coffee Market Report 2023–2028)

  • Starbucks is the largest coffee chain in the Philippines. (Source: Coffee Affection)

  • Average cost of a café coffee: USD 3.02. (Source: Coffee Affection)

  • Coffee shop numbers grew 12.7% in 2021, driven by local coffee culture and international expansion.

Coffee Drinker Statistics in the Philippines

  • About 90% of Filipino adults drink coffee regularly. (Source: Philippine Coffee Industry Roadmap)

  • Average age of coffee drinkers: 24–35 years old. (Source: Philippine Coffee Roadmap 2017–2022)

  • 60% prefer instant coffee due to convenience and affordability. (Source: Philippine Coffee Roadmap 2017–2022)

  • 40% prefer brewed or specialty coffee. (Source: Philippine Coffee Roadmap 2017–2022)

  • Preference for specialty coffee has been increasing, with 10% growth in 2017. (Source: Philippine Coffee Roadmap 2017–2022)

  • Rising consumption is a key driver of instant coffee growth. (Source: Philippine Instant Coffee Market Report 2023–2028)

  • In October 2022, the Department of Agriculture partnered with Nestlé Philippines to expand local production and self-sufficiency (currently 15%). (Source: Instant Coffee Market Report 2023–2028)

  • Robusta accounted for 76.5% of production in 2020. (Source: Philippine Coffee Market Report 2023–2028)

  • Nestlé Philippines, Inc. controls 80% of the instant coffee market. (Source: Instant Coffee Market Report 2023–2028)

  • 90% of households have coffee at home. (Source: Coffee Affection)

  • 80% of adults drink an average of 2.5 cups per day. (Source: Coffee Affection)

  • 93% of households buy coffee weekly. (Source: Coffee Affection)

  • Filipinos are now seen as heavy coffee drinkers. (Source: Coffee Affection)

How to Venture into the Café Industry?

Whether you are already in the coffee business or planning to enter this dynamic industry, understanding these comprehensive statistics is crucial. The coffee industry in the Philippines shows no signs of slowing down, offering major opportunities with billions of pesos invested annually and a large percentage of the population consuming coffee daily.

When people look for their next café visit or brand to bring home, they often search online. As a potential café franchise owner, you should ensure your business appears at the top of search results when customers begin their journey.

Hills and Valleys Coffee specializes in helping café businesses increase visibility and thrive in the Philippines. Our franchise offers a turnkey solution, covering everything from site selection and setup to marketing, ensuring your business is well-positioned for success.