Over the past years, Ben Thanh Rubber Joint Stock Company (CPCS Ben Thanh) has achieved steady growth by implementing a range of coordinated strategies to maintain stable production and sales, while expanding its market share through the development of diversified industrial rubber products such as conveyor belts, transmission belts, and specialized technical rubber items.
Focused Growth Strategy
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Ben Thanh Rubber has maximized its resources and opportunities to strengthen existing product markets, thereby increasing market share, revenue, and profit. The company has implemented flexible solutions to stabilize raw material supply, ensuring consistent production capacity.
For foreign suppliers, the company maintains partnerships with 1 to 5 key providers, and for materials such as synthetic rubber (SBR, NBR, EPDM), carbon black, and RPO oil, it proactively negotiates purchase quantities six months in advance, securing stable supply despite market fluctuations.
In parallel, Ben Thanh Rubber has strengthened its marketing and post-sale support policies by expanding trade promotion activities, effectively boosting product awareness among consumers. In 2023, the company began online sales via Shopee and enhanced its brand visibility on LinkedIn, reaching a wider customer base. Additionally, Ben Thanh Rubber has been actively participating in major domestic and international trade fairs and exhibitions, helping promote its brand and attract new clients.
Diversified Product Development
The company continues to pursue a diversification strategy, with a strong focus on research and development (R&D)to create new product lines. Notably, its technical rubber products have successfully penetrated demanding markets such as Japan and the United States.
Ben Thanh Rubber has developed heat-resistant conveyor belts capable of withstanding temperatures up to 180°C, impact-resistant belts with widths exceeding 2 meters, and has optimized its rubber formulations to reduce costs and curing times, thus improving production efficiency.
To ensure high quality and competitiveness in harsh operating environments, the company established a VILAS-certified laboratory equipped with modern testing and research instruments. Recent innovations include:
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Optimizing rubber compounding formulas to lower production costs and shorten vulcanization times.
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Developing corrugated conveyor belts and replacing PX-2 oil with TOTM oil for 150°C heat-resistant conveyor belts with high tensile strength (20 MPa).
Modern Equipment and Production Expansion
To enhance productivity and competitiveness, Ben Thanh Rubber has invested in advanced machinery, including:
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A Ø90 mm rubber extrusion machine
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A 6-layer 800-ton press
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A 1,500-ton press for producing 3-meter billiard rubber cushions
These upgrades enable the company to manufacture high-quality industrial rubber products aimed at export markets.
Strategic Direction
Looking ahead, Ben Thanh Rubber will continue to implement efficient business strategies aligned with market demands, focusing on sustainable investment in its core business areas. The company is committed to expanding its portfolio of industrial rubber products, ensuring high-quality performance, competitive pricing, and reliable supply to meet the evolving needs of both domestic and international customers.