Over more than 44 years of development, Ben Thanh Rubber Joint Stock Company (BERUBCO) has consistently achieved its business goals and maintained its reputation as a leading Vietnamese manufacturer of industrial rubber products.
With internationally certified production standards, advanced technology, and diverse rubber materials, BERUBCO supplies both domestic and international markets with products such as steel-cord rubber conveyor belts, fabric-reinforced belts, courroie belts, and industrial technical rubber parts.
Expanding Markets and Strengthening Brand Reputation
Founded in 1976 as Giai Phong Rubber Enterprise, the company was renamed Ben Thanh Rubber Company in 1994 and officially became a joint stock company in 2007. In 2011, it was listed on the Ho Chi Minh City Stock Exchange (code: BRC) and awarded the Third-Class Labor Medal by the State.
Equipped with a team of highly skilled technicians, BERUBCO provides comprehensive solutions — from selecting raw materials to product design — ensuring technical accuracy, economic efficiency, and competitive pricing. The company employs various manufacturing technologies, including traditional molding, transfer molding, and continuous drum vulcanization, meeting the specific needs of different product lines.
BERUBCO’s products meet Japanese Industrial Standards (JIS K6322, JIS K6323) and are certified by Det Norske Veritas (DNV) under the ISO 9001:2015 Quality Management System.
With the motto “Stable Quality, Trusted Service, and Customer Satisfaction,” BERUBCO continues to expand its domestic and international market presence through strong brand promotion and after-sales service excellence.
In 2019, thanks to its marketing efforts targeting factories and industrial customers, conveyor belt sales increased from 110,173 m² to 169,173 m², boosting revenue from VND 152.3 billion to VND 196.5 billion. The courroie belt segmentachieved VND 14.2 billion in sales, while technical rubber products — including mud flaps for the U.S. market, floor mats for Japan, and billiard table rubbers for the U.S. and Indonesia — continued to perform well. The new Rubber Tripproduct line entered the Australian market with VND 45 billion in revenue.
Innovation and Technological Improvement Drive Growth
To enhance quality and efficiency, BERUBCO encourages engineers and technicians to conduct R&D and process optimization. In 2019, the company implemented 12 technical innovations, generating VND 940 million in annual benefits.
Key improvements included:
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Optimizing vulcanization time for higher productivity;
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Enhancing adhesion in joint splicing for oil- and fertilizer-resistant belts;
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Reducing compound costs for fire-resistant belts;
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Replacing NN fabric with EP fabric, lowering production costs for 130°C heat-resistant belts;
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Installing a circulating oil heating system for steel-cord belt vulcanization, cutting production time and material costs;
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Mass-producing the Rubber Trip product line for export to Australia.
In 2020, BERUBCO continued research on:
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New chemical compounds for improved belt quality;
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Cost reduction for steel-cord belt compounds;
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Enhancing impact- and load-resistant belts;
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Improving joint splicing for 180°C heat-resistant belts;
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Designing a new automatic feeding system for extruders to improve surface quality and productivity;
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Developing automated forming technology for courroie belts to increase efficiency.
Dual Strategy: Focused Growth and Diversification
According to Mr. Nguyen Tran Nghiem Vu, General Director of BERUBCO:
“The company is pursuing two parallel strategies — focused growth and diversification. For focused growth, BERUBCO maximizes all resources to develop existing products and markets, strengthening market share, revenue, and profitability through product promotion, after-sales services, and technological innovation.
For diversification, BERUBCO aims to introduce new product lines targeting new customer segments and markets — a strategy that aligns perfectly with our focus on high-quality industrial rubber products.”