RUBBER NEWS

Building VRG’s Natural Rubber Brand into a Global Powerhouse

Posted on by content02.vinahugo
13
Oct

After five years of implementation (2018–2022), the VRG-branded natural rubber (NR) products have significantly contributed to expanding markets, increasing profitability, and enhancing brand value across Vietnam Rubber Group (VRG) and its subsidiaries. The program has also helped smaller companies benefit from VRG’s strong brand recognition. To evaluate these achievements and set future directions, VRG held the Conference on Reviewing and Developing VRG Natural Rubber Brand for 2018–2022, Orientation for 2023–2025, and Vision to 2030 on March 23.

Key Directions for 2023–2030

Mr. Lê Thanh Hưng, General Director of VRG, emphasized the following priorities:

  1. Unify and Expand the VRG Brand Across All Members

    • By 2025, VRG-branded natural rubber products must account for at least 90% of total output across the Group, and 95% or more by 2030.

    • Subsidiary companies will no longer use separate brand labels for the Group’s core product lines to ensure consistency and brand cohesion.

  2. Enhance Product Quality and Diversification

    • Develop the VRG brand across all major rubber product categories — including block rubber, concentrated latex, smoked sheets, rubber compounds, and innovative products — ensuring superior and stable qualityexceeding international standards.

    • All products must be eco-friendly, aligning with VRG’s sustainable development strategy and the increasing environmental requirements of global customers.

  3. Sustainability and Certification Goals

    • By 2025, over 130,000 tons per year of VRG-branded natural rubber will be certified under Sustainable Forest Management (SFM).

    • All processing plants (factories) must adopt modern technology, quality control systems certified to ISO/IEC 17025, ISO 9001, and ISO 14001, and their products must qualify for the “Vietnam Rubber” and TCVNconformity labels.

  4. Customer Satisfaction and Quality Standards

    • Continuously refine evaluation criteria for quality and performance, incorporating customer feedback and market quality requirements.

    • Regularly review and update internal technical standards (TCCS) for VRG’s branded products to ensure alignment with new technologies and market trends.

  5. Brand Protection and Promotion

    • Strengthen intellectual property protection, preventing unauthorized use of the VRG brand and labeling.

    • Implement a unified marketing and communication strategy across all VRG subsidiaries to maintain brand consistency and enhance visibility in international markets.

  6. Digital Transformation and E-Commerce Integration

    • Accelerate digital transformation in production, management, and sales to improve efficiency and traceability.

    • Explore online business models and digital trade platforms for selling VRG-branded natural rubber products globally.