On January 3, 2025, the Department of European–American Market (Ministry of Industry and Trade) solemnly held the Conference on Reviewing 2024 Market Development Activities and Implementing Tasks for 2025 in Hanoi.
Deputy Minister Nguyen Hoang Long attended and delivered the opening remarks and strategic guidance.
2024 Highlights: Active Adaptation and Market Expansion
Table of Contents
At the beginning of the conference, Mr. Ta Hoang Linh, Director General of the Department of European–American Market, presented a comprehensive review of market development activities in 2024 and outlined orientations for 2025.
Despite global and regional economic fluctuations that negatively affected trade and production, under the close direction of the Ministry of Industry and Trade (MOIT), the department actively coordinated with domestic and international agencies to implement a range of solutions and programs that helped businesses recover, expand exports, and protect Vietnam’s commercial interests abroad.
Key achievements include:
1. Market Analysis and Policy Advisory
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Closely monitored market and policy developments, producing in-depth analytical reports for policymaking and government consultations.
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Provided policy recommendations to support economic diplomacy at high-level visits of Party and State leaders to European and American countries.
2. FTA Implementation and New Cooperation Frameworks
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Effectively implemented key trade agreements: EVFTA, VN–EAEU, UKVFTA, CPTPP, and VCFTA.
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Facilitated three Intergovernmental Committee meetings with European partners (Bulgaria, Kazakhstan, Russia) and three bilateral meetings with American partners (Canada, the U.S., Chile).
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Established three new cooperation frameworks in trade and industry with Romania, Ireland, and Sweden.
3. Trade Negotiations and Market Access
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Supported the launch of FTA negotiations with MERCOSUR.
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Actively participated in resolving trade defense cases (anti-dumping, anti-subsidy) and addressing technical barriers including SPS, product standards, and seafood traceability.
4. Trade Promotion and Business Support
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Disseminated updated market information through reports, online platforms, and media publications.
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Coordinated nationwide implementation of the national project “Promoting Vietnamese Enterprises’ Direct Participation in Foreign Distribution Networks by 2030.”
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Organized the successful Vietnam International Sourcing 2024 in Ho Chi Minh City, along with Vietnamese Goods Weeks in Japan, Germany, and the UAE.
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Strengthened overseas Vietnamese business connections via the ConnectViet platform and hosted the Vietnamese Entrepreneurs and Intellectuals Conference in the U.S. (November 2024) under the theme “Promoting Overseas Vietnamese Resources for Industrial, Energy, and Trade Development.”
5. Trade Offices in Europe and the Americas
Vietnamese trade offices actively:
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Supplied updated market intelligence,
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Supported trade promotion and investment efforts, and
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Protected Vietnamese enterprises’ interests in foreign markets.
2025 Orientation: Building Sustainable and Strategic Market Partnerships
In his keynote address, Deputy Minister Nguyen Hoang Long highly commended the department’s 2024 achievements, particularly its resilience amid complex geopolitical and economic shifts across Europe and the Americas.
He also pointed out areas for improvement and proposed six strategic directions for 2025:
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Align with National Foreign Policy: Ensure all market development activities adhere to the Party and State’s diplomatic strategies; maximize political–diplomatic relations to expand economic and trade cooperation.
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Strengthen Policy Research and Early-Warning Capacity: Proactively assess policy shifts in partner countries and advise the government on effective responses; enhance market intelligence and forecasting.
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Deepen FTA Utilization and Expand New Agreements: Promote the effective use of existing trade agreements while exploring new FTAs with potential partners in the Americas and Europe.
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Develop Human Resources: Focus on recruitment, training, and professional development of young officials; strengthen personnel planning and rotation.
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Enhance Enterprise Connectivity: Act as a bridge between domestic exporters and foreign buyers, promoting two-way trade and investment.
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Improve Communication and Information Sharing: Work closely with MOIT’s communication units and the media to provide accurate, timely market updates to enterprises.
Commitment to 2025 Goals
On behalf of the Department, Director General Ta Hoang Linh expressed deep appreciation for the Deputy Minister’s direction and reaffirmed the department’s determination to:
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Implement the assigned tasks effectively;
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Enhance coordination with other agencies; and
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Promote sustainable, mutually beneficial trade relations between Vietnam and partners across Europe and the Americas.