With a mission to diversify its product portfolio and meet growing market demand, Dong Phu Technical Rubber JSC (Dorufoam) has continuously introduced new product lines to attract consumers.
In 2022, the company marked a significant milestone by launching Dorufoam Investment Co., Ltd. (Cambodia), headquartered in Phnom Penh, the capital of the Kingdom of Cambodia. The new subsidiary is the exclusive distributor of Dorufoam natural latex mattresses and pillows in the Cambodian market.
This event highlights Dorufoam’s strategic expansion beyond Vietnam’s borders and reinforces the reputation, quality, and brand value of Dong Phu natural latex bedding products.
In the near future, Dorufoam Cambodia plans to expand its presence nationwide, opening additional branches to bring premium Vietnamese latex mattresses and pillows to more Cambodian consumers.
Strong Performance and Steady Growth in 2022
According to Mr. Đàm Duy Thảo, General Director of Dong Phu Technical Rubber JSC, Dorufoam achieved remarkable business results in 2022:
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Mattresses: 12,850 units produced (8% above target) and 15,500 units sold (13% above target).
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Pillows: 50,000 units produced (38% above target) and 52,000 units sold (36% above target).
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Total revenue: VND 79 billion (9% above target).
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State budget contribution: VND 10 billion, reaching 138% of the planned target.
Customer-Oriented Strategy and Employee Benefits
To encourage employees within the Vietnam Rubber Group (VRG) to use Dorufoam products, the company has implemented a series of special sales policies — offering discounted prices, promotional gifts, flexible payment terms, and door-to-door delivery.
These efforts not only enhance employee welfare but also serve as an effective way to promote brand loyalty and expand domestic market share.
Upholding Quality and Sustainability
Dorufoam’s success stems from its commitment to high-quality natural latex materials, advanced production technology, and a sustainable business strategy that aligns with the Vietnam Rubber Group’s development goals.
The company’s growing footprint in both domestic and international markets reflects its long-term vision: building a trusted Vietnamese brand that represents quality, comfort, and environmental responsibility.