Experts Urge Malaysia’s Rubber Industry to Shift to a New Business Model

Ahmad Ibrahim, a research fellow at the Ungku Aziz Centre for Development Studies, University of Malaya, recently argued that Malaysia’s natural rubber industry must undergo a fundamental business model transformation to restore its global competitiveness.


Once a Global Leader, Now a Shadow of Its Former Self

In his editorial published on The Malaysian Insight, Ahmad recalled:

“Natural rubber was once a pillar of Malaysia’s economy. But those days are gone. Our production has fallen from the world’s number one position to ninth. When I joined the Rubber Research Institute of Malaysia (RRIM) in 1973, we dominated global discussions — our conferences attracted industry leaders from every major rubber-producing country, and our policies shaped global strategies. RRIM enjoyed a level of influence rarely held by a small developing nation.”

However, he lamented that the industry has since faded dramatically, especially in the upstream and midstream sectors, plagued by years of declining production and prices.
Labor shortages, corporate disengagement from rubber cultivation, and over-reliance on smallholders have further weakened the sector.

“It’s no surprise that less than 400,000 hectares out of Malaysia’s 1 million hectares of cultivated rubber are currently being tapped — and most of that only for latex cups,” Ahmad noted.


Factories Under Pressure and Relocation to Other Countries

The collapse in local rubber output has hit midstream processing businesses hard. Many SMR (Standard Malaysian Rubber) and latex concentrate factories have closed or shifted operations to Thailand, Vietnam, or Indonesia.

Those still operating often import latex cups from Africa, but supply disruptions — including Côte d’Ivoire’s recent export suspension — have worsened the situation.

Even Malaysia’s glove manufacturers, which enjoyed record profits during the pandemic, are now struggling with stiff competition from China’s expanding glove production capacity.
Multinational tyre giant Goodyear has also exited Malaysia due to raw material shortages.


Rising Prices Offer Temporary Relief — But Not a Solution

Ahmad acknowledged that the recent price recovery to RM 4 per kilogram is a welcome relief, but warned it is unlikely to be sustainable.

“Even if prices stay high, labor shortages will prevent meaningful increases in output. Malaysia cannot continue relying on labor-intensive agriculture. We need a new business model — one that is less dependent on cheap labor but profitable enough to revive the entire value chain.

He emphasized the need to re-attract large plantation companies with organized structures, arguing that smallholders should complement — not dominate — the industry.


Shifting Focus: From Latex to Rubberwood

According to Ahmad, Malaysia must recognize that natural rubber cultivation generates income from two products — latex and rubberwood — yet the country has historically focused almost exclusively on latex.

“We must rethink our approach and consider rubberwood as the primary product and latex as secondary,” he proposed.

He shared insights from discussions with a Swedish diplomat, who noted the strong potential of the global sustainable timber industry.

In Sweden, it takes up to 80 years to harvest timber, yet the country remains one of the world’s top exporters of wood products.
Rubber trees, by contrast, can be harvested within 15 years, especially with improved cloned varieties, offering both economic and environmental rewards.


Opportunity in Green Construction and EU Market Demand

Ahmad pointed out that European Union policies now encourage replacing carbon-intensive concrete with low-emission wood materials.

Modern engineered wood technologies — such as Cross-Laminated Timber (CLT) and Glued Laminated Timber (Glulam) — have opened new opportunities for construction applications.

“With the right business incentives and technology adoption, Malaysia could revive its once-prosperous wood industry while giving new life to the natural rubber sector.

He concluded that embracing rubberwood-centered innovation could yield “a double dividend” — revitalizing Malaysia’s natural rubber legacy and advancing sustainable growth in global wood markets.