On August 6, 2025, the Vietnam Trade Office – Consulate General of Vietnam in Houston, Texas (USA) successfully hosted the Business Networking and Roundtable Discussion titled “Trade and Investment Promotion – Opportunities for U.S. and Vietnamese Enterprises in the 2026–2028 Period.”
The event attracted nearly 80 participants, including about 50 in-person attendees in Houston and around 40 online participants joining from various U.S. states and Vietnam. Representatives came from major U.S. chambers and government agencies such as the Asian Chamber of Commerce (ACC), Greater Houston Partnership (GHP), Bilateral Chamber of Commerce, Indo-American Chamber of Commerce of Greater Houston (IACC), U.S. Commercial Service Houston, and U.S. small business support agencies like SBA Houston and SBDC Houston.
Participants also included business leaders, trade experts, and representatives from major cities like San Antonio, Dallas, New York, and California.
Strengthening U.S.–Vietnam Business Collaboration
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In his opening remarks, Mr. Hoang Thuy Duong, Consul General of Vietnam in Houston, highlighted new developments in Vietnam’s economic, trade, and investment policies, emphasizing the country’s industrial strengths, energy potential, and consumer-goods competitiveness. He reaffirmed that Vietnam remains one of Asia’s most dynamic and promising economies, offering attractive cooperation opportunities for U.S. businesses in the coming years.
Mr. Nguyen Manh Quyen, Head of the Vietnam Trade Office in Houston, chaired the roundtable and B2B session, facilitating in-depth exchanges between U.S. and Vietnamese associations and enterprises. The discussions focused on export–import activities, investment opportunities, and enterprise support mechanisms.
Vietnamese Corporations Explore U.S. Market Potential
Representatives of major Vietnamese corporations — including THACO Industries (Houston Office), Hoa Phat Group, the Handicraft & Wood Industry Association of Ho Chi Minh City (HAWA), and the Ho Chi Minh City Association of Mechanical & Electrical Enterprises — participated actively, sharing insights and expressing strong interest in expanding partnerships with U.S. firms through B2B connections.
They also emphasized the importance of collaboration with Vietnamese Trade Offices and overseas business networks in facilitating trade missions, investment promotion trips, and market surveys to strengthen bilateral economic relations.
Success Story: HABECO Expands in the U.S. Market
During the event, Mr. Tran Dinh Thanh, Chairman of HABECO (Hanoi Beer – Alcohol – Beverage Corporation), presented HABECO’s development journey and its strategy for deeper U.S. market penetration.
HABECO, a heritage brand with over 130 years of history, has, since 2023, cooperated closely with the Vietnam Trade Office in Houston to promote and distribute its Hanoi Beer brand across major retail chains in the U.S., including Total Wine, Spec’s, H.E.B., and various Asian supermarket systems. The product has been well-received by both mainstream American consumers and ethnic communities.
Insightful Discussion on Trade and Policy Developments
The roundtable featured open discussions among leaders of U.S. and Vietnamese associations about opportunities and challenges facing both sides amid global economic uncertainty and shifting trade policies.
Speakers analyzed the impact of recent tariff adjustments, market volatility, and potential bilateral investment opportunities, while also proposing policy and business adaptation strategies to ensure sustainable export growth.
The Houston Trade Office provided updates on recent U.S. and Vietnamese trade-investment policies, emphasizing the Vietnamese Government’s commitment to supporting enterprises, fostering stable export performance, and encouraging innovation-driven growth.
Trusted Partner for Sustainable Business Development
The Vietnam Trade Office in Houston reaffirmed its role as a trusted liaison for Vietnamese businesses seeking to connect with thousands of U.S. industry associations, chambers of commerce, and corporations across all 50 states.
It encouraged enterprises entering the U.S. market to engage licensed, experienced consultants to minimize risks in trade and investment operations — a vital step in today’s dynamic global environment.