According to Mr. Huỳnh Tấn Siêu, Head of the Industrial Department of the Vietnam Rubber Group (VRG), in the future, the Group will maintain only one natural rubber (NR) brand – VRG, and the individual brand identities of member companies will be phased out. This strategic shift requires a unified direction and promotion strategy for the Group’s natural rubber products under a single VRG brand identity.
2018–2022: Building a Unified Natural Rubber Brand
Mr. Siêu shared that VRG began implementing the plan to develop the VRG-branded natural rubber (NR) in 2018, aiming to supply high-quality rubber products under a single corporate brand. The plan was carefully assigned based on each subsidiary’s capabilities.
From 2018 to 2022, most member companies proactively adopted the Group’s branding directive. The number of participants steadily increased:
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2018: 14/27 units (52%)
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2019: 39/49 units (80%)
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2020: 49/52 units (94%)
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2021: 51/53 units (96%)
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2022: 51/52 units (98%)
Over five years, VRG produced 1.223 million tons of VRG-branded NR products, achieving 108% of the target, equivalent to 66% of total Group rubber output and 59% of all processed rubber from both self-harvested and purchased materials.
In the early years (2018–2019), implementation faced difficulties due to limited communication, slow rebranding efforts, and inconsistent product quality. However, from 2020 onward, production and sales of VRG-branded rubber improved significantly, with growing recognition and customer preference for VRG products in both domestic and international markets.
Strong Sales and Global Market Recognition
Between 2018 and 2022, VRG signed contracts for 1.24 million tons of branded NR products — exceeding targets by 10%. Demand surpassed production by nearly 20,000 tons, reflecting strong market reception.
VRG’s natural rubber products are now exported to over 70 countries and territories, serving both major manufacturers and trading corporations such as:
Goodyear, Bridgestone, Michelin, Yokohama, Kumho, Sailun, Sumitomo, Cheng Shin, Casumina, Weber, R1, Centrotrade, Corrie Maccoll, Sintex, Marubeni, JK Tires, Apollo Tire, Namazie, Saha Para, among others.
The Group prioritized developing high-quality rubber grades, focusing on its core product lines:
VRG SVR 3L, SVR/CSR 10, SVR/CSR 20, SVR/CSR CV50, SVR/CSR CV60, RSS 1, RSS 3, HA, LA, and MA.
By 2022, 59% of total NR output carried the VRG brand, while 41% remained under member company brands. Product quality — one of the two core pillars of the VRG NR brand — has significantly improved since 2018, achieving stable, high-grade performance and consistent export quality.
Strategic Vision 2023–2030: One Unified Brand
Looking ahead, VRG’s development plan sets ambitious targets for the share of VRG-branded natural rubber:
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2023: 83% (411,800 tons)
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2024: 87% (450,000 tons)
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2025: 90% (480,000 tons)
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2030: 95% (515,000 tons)
The Group aims to expand output not only from plantation rubber but also from procured raw materials, focusing on improving feedstock quality and refining processing techniques to ensure uniform standards across all sources.
“In the future, only the VRG-branded natural rubber will exist — individual member branding will be discontinued,”
– Mr. Huỳnh Tấn Siêu, Head of VRG Industrial Department
He emphasized that this unification enhances brand strength, market recognition, and product consistency. However, it also means that any quality issues at one subsidiary could affect the Group’s overall reputation. Therefore, all member units must uphold shared responsibility and commitment to maintaining the premium quality associated with the VRG brand.