With a population of 285 million and a GDP of USD 1.397 trillion in 2024, Indonesia stands as Southeast Asia’s largest market and Vietnam’s second-largest trading partner in ASEAN in 2024.
A young population and a growing middle class are driving strong demand for consumer goods, imported products, and Halal-certified items in this Muslim-majority country (over 87% of the population). The Indonesian market also offers a range of advantages for Vietnamese businesses seeking to expand their presence, including:
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Diverse consumer demand across multiple price segments;
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A more accessible regulatory environment than that of the U.S., EU, or Japan;
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Cultural similarities with other Asian nations;
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Close geographic proximity and direct flight connections, helping reduce logistics costs and improve competitiveness;
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Preferential intra-ASEAN tariffs under regional trade agreements.
Vietnam’s Growing Export Presence
Vietnamese goods are steadily strengthening their position in the Indonesian market, with export turnover increasing year by year. The export portfolio is diversifying to include key commodities such as:
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Rice, coffee, canned fruits and vegetables, confectionery, and seafood;
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Chemical products, plastic resins, footwear, textiles, leather materials, and steel;
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Computers, electronics, and components – currently the leading export category to Indonesia.
In 2024, bilateral trade and Vietnam’s exports to Indonesia both reached record highs.
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Bilateral trade: USD 16.7 billion (+21.2% year-on-year)
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Vietnam’s exports: USD 6.19 billion (+22%)
In the first quarter of 2025, bilateral trade totaled USD 4.2 billion, up 16.8% from the same period in 2024.
Expanding Market Potential
Vietnam still has ample room to boost exports to Indonesia through consistent efforts and well-structured business strategies. One of the most effective ways for Vietnamese companies to promote their products and enter the market is by participating in international trade fairs and exhibitions in Indonesia.
In 2025, there will be 32 reputable trade fairs and exhibitions across Indonesia, providing valuable opportunities for Vietnamese enterprises to connect with local partners and explore this dynamic market.
Support for Vietnamese Enterprises
The Vietnam Trade Office in Indonesia is always ready to support, accompany, and assist Vietnamese businesses, organizations, and individuals interested in attending Indonesia’s trade fairs and exhibitions in 2025.
For more information:
📧 Email: id@moit.gov.vn
📱 WhatsApp: +62 812 8002 3848