The Manila Foods and Beverages Expo (MAFBEX) is one of the largest annual food and beverage trade shows in the Philippines, held every June.
This major event serves as a platform for local and international businesses to showcase, promote, and distribute their food and beverage products, while building valuable partnerships and exploring market opportunities.
1. MAFBEX 2024: A Grand Showcase for Global F&B Enterprises
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The 18th MAFBEX took place from December 12–16, 2024, at the World Trade Center, Manila.
The exhibition featured 645 booths and attracted 476 companies from the Philippine and international food and beverage industries.
More than 52,300 visitors attended the event to explore, purchase, and network with potential business partners.
Beyond showcasing products, the organizers hosted culinary workshops, cooking competitions, mixology contests, and baking shows, creating a vibrant atmosphere for both exhibitors and visitors.
2. Vietnam’s Strong Presence at MAFBEX 2024
Vietnam’s participation, supported by the Vietnam Trade Office in the Philippines, drew considerable attention and positive feedback.
Vietnamese exhibitors introduced a variety of high-quality products, including:
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Coffee
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Dairy products (notably TH True Milk)
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Spices such as cinnamon, star anise, and pho seasoning
Many attendees had the opportunity to taste Vietnamese products for the first time, leaving a lasting impression of Vietnam’s strong food and beverage potential in the ASEAN market.
Photo: Vietnam Pavilion at MAFBEX 2024 – Courtesy of the Vietnam Trade Office in the Philippines.
3. MAFBEX 2025: Expanding Opportunities for F&B Businesses
The 19th edition of MAFBEX will be held from June 11–15, 2025, again at the World Trade Center in Manila.
MAFBEX 2025 aims to further strengthen trade linkages between Philippine and international businesses, offering opportunities for:
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Product display and promotion
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Networking with importers, distributors, and retail systems
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Exploring the Philippine food processing and manufacturing sector
Through MAFBEX, enterprises can gain valuable insights into market potential and discover long-term business collaborations.
4. Call for Participation – Vietnam Trade Office in the Philippines
As part of its 2025 trade promotion program, the Vietnam Trade Office in the Philippines invites Vietnamese enterprises, associations, and individuals to participate in MAFBEX 2025 under the following formats:
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Send company and product information (profiles, catalogs, samples) for display and promotion at the Vietnam Pavilion managed by the Trade Office.
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Join directly to present and promote products and services at the shared Vietnam booth.
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Register for individual booths — the Trade Office will provide guidance and assist with coordination with the organizer.
The Vietnam Trade Office in the Philippines remains committed to supporting Vietnamese businesses in marketing, promotion, and partnership development in the Philippines and beyond.
Contact Information
Vietnam Trade Office in the Philippines
Commercial Counselor: Mr. Phung Van Thanh
📱 Mobile: +63 998 558 6169 (Zalo / Viber / Telegram / WhatsApp)
📧 Email: ph@moit.gov.vn | thanhpv@moit.gov.vn