Overview of Spain’s Olive Oil Industry at the World Olive Oil Exhibition 2025

The World Olive Oil Exhibition (WOOE) 2025 was successfully held on March 11–12, 2025, at the IFEMA Madrid Convention Center in Spain.
Organized by Pomona Keepers, this premier global trade event once again reaffirmed its position as one of the world’s leading business platforms for the olive oil sector.


A Global Business Forum for the Olive Oil Industry

WOOE 2025 brought together representatives from 59 countries and over 400 companies, serving as a key venue for international producers, traders, and buyers.

The exhibition featured a diverse range of programs, including:

  • Presentations and expert seminars discussing market trends and emerging growth opportunities.

  • Tasting and showcase sessions featuring more than 150 premium extra virgin olive oils from different regions.

  • B2B matchmaking activities, which encouraged direct trade connections and cooperation between businesses.

A major highlight of this year’s exhibition was the market diversification strategy, designed to mitigate trade risks by expanding into potential markets across Europe, Asia, Latin America, and the Middle East.


Spain’s Olive Oil Industry: A Pillar of Its Economy

The olive oil industry remains one of Spain’s most important economic sectors, with an estimated market value of USD 2.92 billion in 2025, up from USD 2.84 billion in 2024.
By 2032, the market is projected to reach USD 3.6 billion, with a compound annual growth rate (CAGR) of 3.04%.

Spain leads the world’s olive oil production, accounting for around 45% of global output.
The country dedicates 2.75 million hectares to olive cultivation — 2.55 million hectares of which are used specifically for oil production.
The Andalusia region dominates production, contributing 80% of national output, while Jaén Province alone accounts for 37%.

Spain is also the largest olive oil exporter globally, shipping about 65% of its production to international markets.
Its main export destinations include the United States, Brazil, and Japan.
The industry not only contributes economically but also supports rural employment, involving approximately 350,000 olive farmers nationwide.


Government Policies Driving Growth and Sustainability

Spain’s government has played a crucial role in the development and competitiveness of the olive oil industry through a combination of strict regulations, strategic planning, and sustainability initiatives:

  • Strict quality and traceability standards:
    Spain enforces 31 Protected Designations of Origin (PDO) and 2 Protected Geographical Indications (PGI), supported by Royal Decree 760/2021.
    These regulations strengthen international credibility, ensure product transparency, protect farmers, and enhance overall economic sustainability.

  • Modernization and innovation investments:
    Initiatives such as the “Spain Food Nation” campaign, the EU–U.S. trade agreement (2021), and technological support programs from the Ministry of Agriculture, Fisheries and Food have elevated food safety standards, improved competitiveness, and expanded export potential.

  • Promotion of sustainable production:
    The Spanish Green Economy Strategy, combined with VAT exemptions on olive oil until September 2025, encourages sustainable agriculture, protects traditional olive groves, and aligns with the EU’s climate objectives.


Challenges Facing Spain’s Olive Oil Industry

Despite its global leadership, Spain’s olive oil sector faces multiple challenges that could impact long-term stability:

  1. Price Volatility:
    Olive oil prices fluctuate due to changes in supply and demand. In early 2025, prices dropped by nearly 50%following forecasts of higher production for the 2024–2025 season.

  2. Climate Change and Drought:
    Extreme weather conditions — including droughts and heatwaves — threaten crop yields.
    Climate adaptation through resilient farming practices and advanced irrigation systems is increasingly essential.

  3. International Competition:
    Spain competes with Italy, Greece, and Turkey, which are rapidly innovating.
    To maintain leadership, Spain must focus on quality differentiation, sustainability, and added-value positioningin premium markets.

  4. High Production Costs:
    Traditional olive groves often face high labor costs and lower yields.
    Transitioning to super-intensive farming systems and technological innovation across the value chain will be key to reducing costs and enhancing efficiency.


Conclusion

Spain’s olive oil industry continues to anchor the national economy and support rural livelihoods, maintaining its dominant global position.
Yet, alongside its remarkable achievements, the sector must address pressing challenges to ensure long-term resilience, competitiveness, and sustainability.