Phu Rieng Rubber Company officially announces its compliance with the EU Deforestation-free Regulation (EUDR), reaffirming its commitment to sustainable rubber production, traceability, and environmental responsibility.
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On May 28, 2025, Phu Rieng Rubber Company Ltd. held a ceremony to announce its EUDR-compliant products, marking an important milestone in the Vietnamese rubber sector’s journey toward sustainable production and global market integration.
The event underscores the company’s readiness to meet the stringent environmental and supply-chain transparency standards required by the European Union Deforestation-free Regulation (EUDR). It also served as a platform to promote the company’s brand image and introduce its traceability system, which meets EUDR criteria—opening doors for collaboration with major domestic and international partners.
Advancing the “Green Growth – Sustainable Development” Strategy
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The leadership of Phu Rieng Rubber Company has been actively implementing the Vietnam Rubber Group’s (VRG)“Green Growth and Sustainable Development” strategy through sustainable rubber management systems designed to enhance environmental and social accountability.
These systems include sustainable forest management and chain-of-custody certification, which play a crucial role in integrating sustainability principles into every step of production and business operations.
According to Deputy General Director Phung Quang Phu, “The establishment and continuous improvement of sustainable management systems have enabled Phu Rieng Rubber to strengthen its competitiveness and reputation as a responsible enterprise committed to green growth.”
Six Years of Proven Sustainable Management
After six years of implementing its sustainable forest management and chain-of-custody system, Phu Rieng Rubber has demonstrated that this scientific, systematic approach delivers strong operational results. Continuous innovation has helped the company align fully with the EUDR requirements on preventing deforestation and forest degradation.
Luong Hong Sac, Head of Marketing and Quality Management, officially announced the company’s EUDR compliance, emphasizing that Phu Rieng Rubber’s system meets all technical and legal standards under the EU regulation.
Adopted in June 2023, EU Regulation 2023/111 aims to ensure that products such as natural rubber and rubber woodare not linked to deforestation or forest degradation. The regulation forms part of the EU’s broader commitment to climate targets, biodiversity protection, and reducing greenhouse-gas emissions from forest loss.
A Comprehensive Approach to Compliance
To meet EUDR requirements, Phu Rieng Rubber has introduced a comprehensive package of solutions:
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Transparent traceability system: The company established a robust traceability mechanism tracking every stage of the rubber supply chain—from plantations to factories to end customers—ensuring all shipments are legally sourced and deforestation-free.
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Sustainable forest management standards: Operations fully comply with international sustainability frameworks, emphasizing biodiversity conservation, ecosystem protection, and community welfare.
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Technology investment: Advanced tools such as satellite imagery and GIS (Geographic Information Systems)are used to monitor forest conditions and verify that no deforestation occurs within managed areas.
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Capacity building: Training programs for workers and partner farmers strengthen awareness of sustainable practices, environmental stewardship, and international compliance obligations.
A Model for Responsible Growth
Through these initiatives, Phu Rieng Rubber reinforces its position as one of Vietnam’s leading enterprises in the natural rubber industry—recognized not only for production capacity but also for social and environmental responsibility.
Its early readiness for EUDR compliance paves the way for expanded market opportunities, helping the company progress on its path toward sustainable growth and international integration.