The United States remains one of the world’s largest seafood-consuming markets, particularly for breaded shrimp products. With the growing demand for convenient, ready-to-cook foods, Vietnam’s breaded shrimp exports to the U.S. are showing significant potential for growth.
U.S. Import Trends
According to data from Vietnam Customs, the U.S. imported 762,800 tons of shrimp in 2023, down 3% compared to 2022 and 15% below the 2021 peak. However, this figure remains 9% higher than in 2019, reflecting sustained long-term demand.
For the breaded shrimp category (HS Code 160521), the United States is the world’s largest importer, with a total import value of USD 1.60 billion in 2023, accounting for 45.2% of global imports in this segment.
In 2023, India led the list of suppliers to the U.S. with an export value of USD 446.41 million (28% market share), followed by Indonesia with USD 432.76 million (27.1%), and Vietnam in third place with USD 372.01 million (23.3%). Other major suppliers include Thailand and Ecuador.
Opportunities for Vietnam
Vietnam holds a strong advantage thanks to its position as one of the world’s largest shrimp producers, especially in whiteleg shrimp (Litopenaeus vannamei) — the primary raw material used for breaded shrimp processing.
Moreover, breaded shrimp products are not currently subject to U.S. anti-dumping duties, creating favorable conditions for Vietnamese exporters to expand market share.
U.S. consumers increasingly favor ready-to-cook and value-added seafood for their convenience and quick preparation. Breaded shrimp is particularly popular among restaurant chains, supermarkets, and fast-food services across the country.
Key Recommendations for Vietnamese Exporters
To strengthen their position in the U.S. market, Vietnamese enterprises should focus on:
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Enhancing product quality and ensuring strict compliance with food safety and antibiotic residue regulations.
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Applying modern preservation and cold-chain technologies to maintain product freshness.
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Participating in major international seafood trade fairs such as Seafood Expo North America to connect with importers and retail chains.
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Leveraging tariff preferences and optimizing production costs to improve export competitiveness.
By capitalizing on these opportunities, Vietnam’s breaded shrimp exports are well-positioned to gain a stronger foothold in the U.S. — one of the most lucrative markets for processed seafood globally.