The Philippines, with a population of over 115 million and an annual GDP of around USD 400 billion, is a dynamic and promising market for foreign businesses. The country’s average income per capita exceeds USD 3,500, and its consumer demand is diverse and growing, driven by both a rising middle class and increasing dependence on imports.
With cultural similarities, geographic proximity, and complementary trade structures, the Philippines represents a significant export opportunity for Vietnamese products, especially in sectors such as food, beverages, construction materials, furniture, and consumer goods.
Promoting Vietnamese Products through Trade Fairs
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According to the Vietnam Trade Office in the Philippines, participating in major international trade fairs and exhibitions remains one of the most effective ways for Vietnamese enterprises to introduce and promote their productsin the Philippine market.
In 2024, the Trade Office successfully assisted multiple Vietnamese companies in joining large-scale exhibitions in Manila and other key cities, including:
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The International Packaging & Processing Exhibition,
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The WorldBex Construction Expo,
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The World Food Expo (WOFEX),
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The Philippine International Travel and Tourism Fair,
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And various agrifood, seafood, and technology exhibitions.
Following these achievements, several major trade fairs and exhibitions are scheduled in 2025, offering continued opportunities for businesses to expand their network and explore new partnerships.
Key Trade Events in the Philippines 2025
February 2025
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The 5th International Processing & Packaging Trade Event for the Philippines
Date: February 12–14, 2025 | Venue: World Trade Center, Manila -
Philippine Pharma Healthcare Expo
Date: February 25–27, 2025 | Venue: SMX Convention Center, Manila
March 2025
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Philippine International Furniture Show
Date: March 7–9, 2025 | Venue: SMX Convention Center, Manila -
WorldBex – Building & Construction Exposition
Date: March 13–16, 2025 | Venue: World Trade Center & SMX, Manila -
PhiEnergy – Energy Industry Exhibition
Date: March 19–21, 2025 | Venue: SMX, Manila -
Water Philippines Expo
Date: March 19–21, 2025 | Venue: SMX, Manila -
WOFEX Drinks & Bakes
Date: March 27–29, 2025 | Venue: World Trade Center, Manila
April 2025
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17th Philippine Food Expo
Date: April 4–6, 2025 | Venue: World Trade Center, Manila -
Phiconstruct Luzon – Construction Expo
Date: April 4–6, 2025 | Venue: SMX Clark, Pampanga -
Manila International Auto Show (MIAS)
Date: April 10–13, 2025 | Venue: World Trade Center, Manila -
International Franchise Expo
Date: April 25–27, 2025 | Venue: SMX, Manila
May 2025
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PhilBEX Davao – Construction Expo
Date: May 8–11, 2025 | Venue: SMX Davao -
TLEX Davao – Travel & Leisure Expo
Date: May 8–11, 2025 | Venue: SMX Davao -
MIFBEX – Midanao Food & Beverage Expo
Date: May 8–11, 2025 | Venue: SMX Davao -
SME Business Expo
Date: May 9–10, 2025 | Venue: SMX Manila -
Solar & Storage Live Philippines
Date: May 19–29, 2025 -
IFEX Philippines – International Food Exhibition
Date: May 22–24, 2025 | Venue: World Trade Center, Manila
June 2025
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Cosmobeaute Philippines – Beauty & Cosmetics Expo
Date: June 4–6, 2025 | Venue: World Trade Center, Manila -
MAFBEX – Manila Food & Beverage Expo
Date: June 11–15, 2025 | Venue: World Trade Center, Manila -
PHIMARINE – Philippine Maritime Expo
Date: June 18–20, 2025 | Venue: SMX, Manila -
Aquaculture Philippines
Date: June 25–27, 2025 | Venue: World Trade Center, Manila -
Livestock Philippines
Date: June 25–27, 2025 | Venue: World Trade Center, Manila
July 2025
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Wire & Cable Show Philippines
Date: July 9–11, 2025 | Venue: SMX, Manila -
Optical Fiber Expo
Date: July 9–11, 2025 | Venue: SMX, Manila -
Philippine Building & Construction Expo – Iloilo
Date: July 17–20, 2025 | Venue: Iloilo Convention Center -
TLEX Iloilo – Travel & Leisure Expo
Date: July 17–20, 2025 | Venue: Iloilo Convention Center -
IFBEX – Iloilo Food & Beverage Expo
Date: July 17–20, 2025 | Venue: Iloilo Convention Center -
Auto Parts & Vehicle Expo
Date: July 25–27, 2025 | Venue: World Trade Center, Manila
August 2025
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WOSAS – World of Safety & Security Expo
Date: July 30 – August 2, 2025 | Venue: SMX, Manila -
WOCEE – World of Consumer Electronics Expo
Date: July 30 – August 2, 2025 | Venue: SMX, Manila -
WOFEX – World Food Expo
Date: August 6–9, 2025 | Venue: World Trade Center & SMX, Manila
September 2025
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AFEX – Asia Food Expo
Date: September 3–6, 2025 | Venue: World Trade Center, Manila -
Cebu Auto Show
Date: September 11–14, 2025 | Venue: IEC Convention Center, Cebu -
Philippine Building & Construction Expo – Cebu
Date: September 11–14, 2025 | Venue: IEC Convention Center, Cebu -
Cebu Food & Beverage Expo (CFBEX)
Date: September 11–14, 2025 | Venue: IEC Convention Center, Cebu
November 2025
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Phiconstruct Manila – Construction Expo
Date: November 6–9, 2025 | Venue: World Trade Center & SMX, Manila
December 2025
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World Bazaar Festival – Christmas Consumer & Shopping Fair
Date: December 2025 | Venue: World Trade Center, Manila
Contact for Vietnamese Businesses
Vietnam Trade Office in the Philippines
Commercial Counselor: Mr. Phung Van Thanh
Tel: +63 28 404 3659
Email: ph@moit.gov.vn | thanhpv@moit.gov.vn