From April 21 to 27, 2025, the Vietnam Trade Office in Morocco organized the Vietnam Pavilion at SIAM 2025 – Morocco’s International Agricultural and Food Exhibition.
This is one of the largest agricultural trade fairs in Africa, attracting numerous international enterprises specializing in the production, processing, and distribution of food and beverage products.
Vietnamese Products Featured at SIAM 2025
The Vietnam Pavilion showcased a wide range of products from Vietnamese companies interested in the Moroccan market, including:
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Cashew nuts
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Tea
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Coffee
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Fruit juices
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And other processed food and beverage items
These products received positive feedback from local Moroccan enterprises, many of whom expressed genuine interest in learning more about Vietnamese brands and exploring import and distribution opportunities.
Strengthening Trade Connections
During the exhibition, the Vietnam Trade Office facilitated numerous business connections between Vietnamese exporters and Moroccan importers and distributors. Many Moroccan enterprises visited the Vietnam Pavilion to exchange information, discuss potential partnerships, and seek further collaboration in the agricultural and food sectors.
The success of Vietnam’s participation at SIAM 2025 demonstrates the growing interest and market potential for Vietnamese agricultural and food products in North Africa, particularly in Morocco, which serves as a gateway to the wider African and Mediterranean markets.