1. Introduction: The Heartbeat of Vietnamese Rice
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“Rice nurtures people with meals. People nurture rice with affection.”
Every initiative of VIETRISA (Vietnam Rice Industry Association) stems from this profound truth — a love for rice and the farmers who cultivate it. The Association has become a cornerstone of connection and responsibility within Vietnam’s agricultural landscape.
2. Leadership and Vision: Guided by Trust and Commitment
On July 11, 2025, VIETRISA’s Executive Committee reviewed its first six months of progress and mapped plans for the rest of the year.
Vice Chairman of the National Assembly Lê Minh Hoan — who originally initiated VIETRISA during his tenure as Minister of Agriculture — reaffirmed his trust and emotional connection with the Association. His message symbolizes both leadership continuity and a shared national vision.
3. Building the Ecosystem: From Fragmented Links to a Unified Chain
A thriving rice ecosystem doesn’t grow spontaneously. It demands dedicated connectors who weave together every link — from farmers to policymakers.
VIETRISA serves as the central coordinator, harmonizing cooperation between the State, local authorities, enterprises, cooperatives, and farmers to build a sustainable and resilient value chain.
4. Faces Behind the Mission
4.1 Chairman Bùi Bá Bổng – The Visionary Strategist
A lifelong devotee to Vietnam’s rice industry, Chairman Bùi Bá Bổng has long envisioned a value-driven rice economy rooted in science and integrity.
4.2 Vice Chairman & Secretary-General Lê Thanh Tùng – The Dynamic Connector
The operational driving force behind VIETRISA, Mr. Lê Thanh Tùng leads on-the-ground efforts — from national conferences to international events such as the 65th Anniversary of IRRI (Philippines) — ensuring smooth coordination and continuous progress across all rice-related initiatives.
5. Key Achievements in the First Half of 2025
Under VIETRISA’s coordination, Vietnam’s rice industry achieved several landmark results:
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Registered the Certification Trademark “Low-Emission Green Vietnamese Rice”
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Certified seven enterprises managing over 5,600 hectares, producing nearly 20,000 tons of certified rice
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Exported the first certified low-emission rice batch to Japan
These milestones mark a crucial step toward green transformation and international brand recognition for Vietnamese rice.
6. Partnership and Collaboration: Beyond Membership
VIETRISA’s mission extends beyond representing its members. It collaborates with State agencies to implement major national programs, notably the One Million Hectares of High-Quality, Low-Emission Rice Project.
The Association also:
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Co-organized five regional workshops
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Signed cooperation agreements with the Vietnam Soil Science Society, Vietnam Fertilizer Association, and Vietnam Pesticide Manufacturers Association
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Launched the creative contest “Vietnamese Rice: Roots and Future” to engage younger generations in the rice heritage narrative
7. Innovation and Field Engagement
Unlike traditional associations, VIETRISA’s leaders work directly with enterprises and cooperatives to solve practical challenges in branding, certification, and access to finance.
This hands-on approach fosters trust and accelerates problem-solving at the grassroots level, ensuring that policies are translated into real-world impact.
8. The New Mindset: Collaboration as the Core of Growth
Vietnam’s rice industry is shifting from individual effort to collective synergy:
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The State designs supportive policies
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The Association builds bridges
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Enterprises drive production
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Cooperatives strengthen networks
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Farmers remain the foundation
Together, they form a harmonious ecosystem — a grand symphony where each stakeholder contributes to the melody of prosperity.
9. The Orchestra of Trust and Responsibility
From Chairman Bùi Bá Bổng’s strategic foresight to Vice Chairman Lê Thanh Tùng’s dynamic leadership, VIETRISA orchestrates unity and innovation throughout the rice sector.
Their work symbolizes a new chapter in which Vietnamese rice not only feeds the world but also conveys values of faith, compassion, and sustainability.
10. Conclusion: From Grain to Greatness
“Rice ripens with milk, faith solidifies like grain.”
Each grain of Vietnamese rice encapsulates intelligence, sweat, and love — the fruits of a responsible ecosystem nurtured by VIETRISA and millions of farmers.
“Prosperity begins with the rice farmer” is not a slogan but a conviction shaping Vietnam’s agricultural future.