According to the Vietnam Fruit and Vegetable Association (VinaFruit), Vietnam’s dragon fruit exports reached nearly USD 58 million in January 2025, surpassing durian to become the leading fruit export of the country.
Meanwhile, durian exports fell sharply to just over USD 31 million, down 73% year-on-year.
1. Dragon Fruit Regains the Top Spot
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In the first month of 2025, dragon fruit exports totaled USD 57.73 million, a 9.7% decline year-on-year, yet a 35% increase compared to December 2024.
China remained Vietnam’s largest buyer, importing USD 38.1 million worth of dragon fruit, followed by India (USD 7.17 million) and the United States (USD 3.38 million).
“Dragon fruit exports are rebounding strongly, with January’s value up 35% compared to December 2024,” said Đặng Phúc Nguyên, Secretary-General of VinaFruit.
“This trend has pushed domestic prices higher, helping dragon fruit reclaim its market position.”
Currently, white-flesh dragon fruit is sold at a relatively high farmgate price of 8,000–14,000 VND per kilogram, reflecting the market recovery momentum.
2. Durian Faces Steep Decline
After two consecutive years as Vietnam’s top fruit export, durian has seen a sharp decline in both output and export value.
Customs data show that durian exports to China—the largest consumer—plunged by more than 83%, reaching only USD 18 million in January 2025.
The total export value for the month was approximately USD 31 million, representing the steepest drop among the 30 major fruit export categories.
3. Regulatory Challenges Impact Durian Exports
According to Mr. Nguyên, the sharp decline in durian exports is mainly due to stricter import regulations from China and other key markets.
China has intensified inspection of Auramine O, a potentially carcinogenic compound, causing multiple durian shipments to be delayed or rejected. As a result, many exporters have been forced to sell domestically at lower prices.
Meanwhile:
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The United States has banned seven pesticide active ingredients and now requires planting area codes and packaging codes certified by the U.S. Department of Agriculture (USDA).
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The European Union (EU) has raised inspection rates for pesticide residues on various fruit products from 10% to 20%.
These new measures have collectively increased compliance costs and risks for Vietnamese exporters.
4. Market Outlook
While durian exports face short-term challenges, experts note that Vietnam’s fruit export structure is becoming more balanced thanks to strong performances from dragon fruit, bananas, and longans.
Dragon fruit’s resurgence highlights the sector’s resilience and adaptability, especially in diversifying export destinations beyond China.
5. Key Takeaways
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Dragon fruit: USD 57.73 million (+35% MoM), now Vietnam’s top fruit export
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Durian: USD 31 million (-73% YoY), heavily affected by China’s tighter regulations
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Main markets: China, India, and the U.S.
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Outlook: Continued growth expected for dragon fruit exports through Q2/2025, driven by rising demand and favorable prices.