In 2024, Vietnam’s pepper exports to the United States reached a record 59,778 tons, marking an unprecedented 33.2% year-on-year increase, the highest growth ever recorded.
December 2024 Performance
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According to the Vietnam Pepper and Spice Association (VPSA), Vietnam exported 15,265 tons of pepper of all types in December 2024, generating USD 100.6 million in export revenue — down 4.3% in volume and 5.5% in valuecompared with November 2024.
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Average export price of black pepper: USD 6,476/ton (down 0.6%)
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Average export price of white pepper: USD 8,198/ton (down 1.1%)
The United States remained Vietnam’s largest export market in December, accounting for 29.5% of total exports(4,509 tons), though down 11.4% month-on-month.
Meanwhile, Olam continued to lead as Vietnam’s top pepper exporter, shipping 2,551 tons — accounting for 16.7% of total exports, up 22.1% from November.
Annual Overview 2024
Throughout 2024, Vietnam exported 250,600 tons of pepper in total:
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Black pepper: 220,269 tons (USD 1.177 billion)
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White pepper: 30,331 tons (USD 200.6 million)
The total export value reached USD 1.38 billion, up 45.4% year-on-year, even though export volume declined by 5.1%compared with 2023.
U.S. Market Highlights
The United States remained Vietnam’s largest pepper importer, with 72,311 tons in 2024, accounting for 28.9% of total exports — up 33.2% compared with 2023.
This represents a new all-time record, 21% higher than the previous record year (2021), when exports reached 59,778 tons.
Key Export Markets in 2024
| Market | Volume (tons) | Change (%) | Market Share (%) |
|---|---|---|---|
| United States | 72,311 | +33.2% | 28.9 |
| UAE | 16,391 | +35.1% | 6.5 |
| Germany | 14,580 | +58.2% | 5.8 |
| Netherlands | 10,745 | +35.2% | 4.3 |
| India | 10,617 | –17.1% | 4.2 |
| China | 10,549 | –82.4% | 4.2 |
The sharp decline in exports to China reflects stricter import regulations and shifting demand structures, while exports to Europe and the Middle East showed remarkable growth thanks to strong market recovery and favorable logistics.
Market Insights
Vietnam’s pepper industry continues to consolidate its position as the world’s leading pepper supplier, accounting for more than 35% of global trade.
Despite short-term fluctuations, global demand for high-quality, sustainably sourced pepper remains strong. Exporters are expected to continue focusing on:
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Market diversification beyond traditional buyers;
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Sustainability certifications (e.g., Rainforest Alliance, Fairtrade);
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Enhanced value-added processing and branding strategies;
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Trade promotion and digital transformation to improve export competitiveness.