RUBBER NEWS

VRG’s Branded Natural Rubber Sales Achieve Impressive Growth

Posted on by content02.vinahugo
13
Oct

CSVN – “From 2018 to 2022, both Vietnam’s natural rubber processing and consumption — particularly that of the Vietnam Rubber Group (VRG) — faced significant challenges. However, through proactive policies and strong coordination, VRG supported its member companies to overcome difficulties and achieved outstanding success in promoting and selling VRG-branded natural rubber (CSTN),” said Mr. Trần Như Hùng, Head of VRG’s Business and Market Department.

Exceptional Growth in Sales Volume

Over the past five years, VRG’s VRG-branded natural rubber recorded remarkable annual growth, increasing from 20,791 tons in 2018 to 442,407 tons in 2022.
The total sales volume for 2018–2022 reached 1.24 million tons, achieving 110% of the planned target.

  • Product structure (2018–2022):

    • VRG SVR 10/20: 650,000 tons (53%)

    • VRG SVR 3L: 327,000 tons (27%)

    • VRG SVR CV50/60: 150,000 tons (12%)

    • VRG Latex: 5%

    • VRG RSS: 3%

This product mix aligns well with market demand, as SVR 10/20 has now surpassed 50% of total VRG-branded production.

  • Regional consumption:

    • Southeast region: 574,878 tons (46%)

    • Cambodia: 269,522 tons (22%)

    • Central Highlands: 206,584 tons (17%)

    • Laos: 9%

    • MNPB and Central Coastal region: 3%

Strong Market Confidence in VRG Products

VRG-branded products have earned strong trust from international buyers thanks to their uniform processing standards, high consistency, and quality stability.
Currently, VRG’s branded rubber is exported to more than 70 countries and is widely used by major global tire manufacturers.

Since 2020, VRG has been fulfilling large and recurring export orders for premium radial tires destined for European and American markets, with positive feedback from manufacturers and traders.

Product Standardization Enhancing Brand Value

Since VRG introduced its Corporate Standard TCCS 112, customers have praised the brand’s ability to meet international production and market requirements.
TCCS 112 emphasizes key quality indicators such as Mooney viscosity (73–93), which is critical for tire manufacturing — an improvement over the older TCVN 3769:2016, whose specifications were too broad and less stringent.
The implementation of TCCS 112 has positioned VRG’s branded natural rubber as a premium, reliable product meeting global technical standards.

Strategic Orientation for 2023–2025

Moving forward, VRG aims to:

  1. Maintain high market share and sustainability:

    • Ensure VRG-branded natural rubber continues to represent 50% of total SVR/CSR 10 output and 10–15% for SVR 3L, with RSS3 and Latex at around 10%.

    • Develop new products such as Low Protein Latex, SVR 10 mix, and SVR 3L mix.

  2. Enhance R&D and technology transfer:

    • Collaborate with leading global manufacturers for technology transfer and advanced product development.

  3. Expand sustainable certification and brand credibility:

    • Aim for FSC certification for VRG’s rubber and wood products.

    • Continue promoting eco-friendly, socially responsible branding aligned with sustainable development.

  4. Optimize logistics and sales channels:

    • Diversify transportation methods to reduce costs and accelerate cash flow.

    • Introduce VRG’s products on digital trading platforms and e-commerce exchanges, expanding market access alongside traditional sales.

  5. Strengthen customer engagement:

    • Leverage digital technology for customer segmentation, care, and satisfaction tracking.

    • Connect reliable global buyers directly with member companies to stabilize consumption and expand international partnerships.